(M)Arch., a collaboration of architects and marketing professionals, was formed in 1998 in Santa Monica, California. (M)Arch. is a forward-thinking design company that is engaged, through practice and teaching, in creating significant architecture that adds brand value with responsible solutions.
Todd A Erlandson, AIA, Architect Partner
Todd previously worked as an architect for various firms, including Richard Meier and Associates on the Getty Center, Skidmore, Owings, & Merrill/GCA on the Barcelona Olympic Village, and Wolfgang Puck Food Company on the development of concept restaurants. Todd has a Master of Architecture from the Southern California Institute of Architecture (SCI-Arc) and a Bachelor of Architecture from Tulane University. He is a member of the American Institute of Architects and is licensed in both California and New York.
Sherry Hoffman, Marketing Partner
Prior to establishing (M)Arch., Sherry developed marketing strategies for major motion pictures and directed the brand management process for key property franchises at Universal Studios. Sherry has extensive experience in advertising, having managed the Entertainment Division of Young & Rubicam (Y&R) Los Angeles. Prior to that she was responsible for the positioning and brand identity of several blue-chip clients at Y&R New York. Sherry has a MBA in marketing and international business from New York University, Leonard N. Stern School of Business.
Lara Hoad, Project Designer
Lara Hoad, designer, joined (M)Arch., in 2003. Prior to joining (M)Arch., Lara worked as a freelance designer and branding consultant in London and Sydney for clients such as Nike, Toyota and Vodafone. Lara has a Master of Arts in Architecture with a focus on branding from the Royal College of Art, London and a Bachelor of Arts in Interior Design from Middlesex University, London.
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